01
Market Discovery
Customers, pain, budgets, procurement, alternatives, willingness to pay.
02
Problem Discovery
Test whether the problem is painful enough to justify a new product.
03
Solution Design
Translate the problem into a technically defensible architecture.
04
MVP
Build the smallest technically credible system that can prove or disprove the key assumption.
05
Market Validation
Deploy with real users and real operating conditions.
06
Measurement
Adoption, usage, performance, willingness to pay, retention, cost, reliability, and customer outcomes.
07
Company Formation
Form the company when evidence supports the thesis.
08
Scale
Add engineering, commercial, operations, and leadership capacity.